Conjungo offers a range of channel marketing and lead delivery services for technology vendors, resellers and independent suppliers.  Technology buyers use Conjungo early within their purchasing cycle to help answer questions like:

• How do I understand certain technologies at a business level?

• Where can I access information on specific technologies?

• Who provides the technology I require?

• How can I find supliers that have the relevant industry expertise?

• How do I find a local supplier that understands my organisation’s needs and criteria?

• Who offers all the technologies I require and is able to install, train, and support my organisation, all from one company?

Conjungo therefore offers vendors  and their reseller channel  an ideal platform to reach a very specific and focussed target market. There is no where else on the internet, apart from your own website, where you can reach potential buyers with such detailed and non-biased information about your company, products and solutions.  We sell channel programmes that: 

Provide a vendors channel with the GREATEST level of online visibility they will EVER get.

• Putting your channel in front of more buyers earlier in the buying cycle

• Driving end-user leads and reach into your channel

• Supporting vendor and channel SEO strategies

• Maximise user traffic from search engines due to optimisation of your digital assets

Provides tracking and lead management of all sales campaigns

• Enabling an end-to-end, closed loop lead-generation solution

• Ensuring you can measure ROI

Provides vendors complete visibility of their channel pipeline

• Letting you know what revenue, sits with which reseller

• Allowing you to measure and monitor reseller performance

• Make channel management decisions based upon tangible results

• Identify reseller training needs

If you would like to maximise search engine optimisation for your entire channel and run targeted and cost efficient closed-loop campaigns please contact us at sales@conjungo.com

 

For technology vendors and their channel

Conjungo™ is the world's only independent, technology information and reseller search platform that saves end-users in the business community valuable time and money by helping them to understand today’s technology in plain English, access valuable informations and find locally accredited resellers to work with and buy from.

Conjungo indexes all the digital assets of our vendors and their reseller channel to present users with a contextual search experience second to none.   All assets are underpinned by Conjungo2Market, a lead management system that not only underpins the Conjungo website but which also acts as a one-stop-shop for the Channel, offering a powerful, fully automated, multi-vendor, multi-channel lead tracking / lead & campaign management tool, capable of delivering channel services and measuring the ROI against end-user campaigns.

Furthermore, Conjungo allows vendors to connect their entire channel with a global audience of potential buyers as they move through the buying process giving channel the greatest level of online visibility they could ever wish for.

The majority of technology buyers are not married to, let alone loosely aligned to one vendor when they start their research. All they know is that they need to learn more of a technology type and engage with a number of suppliers to implement it or buy from. This means that you and your channel partners need to be where they start their search - online.

In order to optimise your channel partners in Conjungo you can link your pre-defined keywords with appropriate channel partners so that users can easily find the resellers that provide the solution they are looking for. No more trawling through pages and pages of irrelevant search results!

Additionally, each channel partner displays within their listing its vendor logo linked to their  landing page within Conjungo. This allows users to review more information on the vendor solutions offered by the said channel partner.

• Premier Search listings for your Channel

• Sponsorship and Advertising

  • Banner adverts

  • Category sponsorships

  • Sponsored links

  • Advertising packages

• Find a Partner managed services

• Electronic Direct Mail (EDM) Campaign services

Premier Search Listings for your Channel

 

Premier search listings offer the buyer detailed information about a reseller and the solutions and services they sell.   They allow your partners to be listed in multiple categories, benefit from end-user supplier search and facilitate enhancement of  with a logo or promotional picture.  Benefits to your partners:

• Total end-user search capability.

• Results positioning – Premier listings ranked randomly based on 100% search relevance.

• Information page with detailed buyer centric content.

• Call me Requests / Email this Supplier buttons linked to lead management.

• Cost effective and unique search marketing.

• Ability to track and deliver leads directly to your channel.

• Access to the biggest technology buying audience anywhere over the web.

• Links into multiple supplier search areas within Conjungo’s Understand Technology  section.

• Resellers found via Powered by Conjungo APIs on multiple websites including Chambers of Commerce, Retail Technology etc.

Sponsorship and advertising

Because Conjungo is built on the use of search keywords it is easy to create highly targeted marketing campaigns that reach the exact audience you want to target. By using selected category sponsorships, banner adverts, and sponsored links based on carefully selected keywords that are relevant to your core business, you can reach a highly focused audience with the message you want them to see. All click thrus are tracked and can be directed to landing pages that have specific call-to-actions that are entered as a lead in the Conjungo2Market lead management system.

Horizontal banner adverts

Banners can be placed on every landing, category and search pages and booked on a bi-annual and annual basis. Please see the technical specification for information about what formats we accept.

Banner adverts can be used for a whole range of marketing activities, targeted campaigns, new product launches, sales promotions, or to drive longer term brand awareness. You can link them directly to your website, to your Conjungo entry, or to specific channel partners that are participating in your campaign.

 

Category sponsorships

Conjungo has over 300 categories that can be sponsored. With category sponsorship you get to display your company logo at the top of the chosen category page, with a direct link to your website or promotional page. Sponsorship enhances your visibility within those categories and drives traffic to your entry while reinforcing your position within that market. They are great for helping you stand out in a crowded marketplace.

 

Sponsored links

Conjungo sponsored links work in a similar way to other search engines, but with one important difference. There is no bidding war on popular keywords. You choose the keyword phrases that you would like as a trigger to your advert and the adverts are rotated on a continual basis to make it fair for all suppliers. The amount of keyword phrases you can use will depend on what package you have.

 

Advertising packages

We have a range of packages that include various sponsorship and advertising opportunities, for all sizes of businesses. These can also be tailor made to suit your marketing campaigns and budgets. Please call or email us for further details and costs.

 

Find a Partner managed service

 

Let’s start this section with a big PLEA from end-users to vendors. “Why don’t vendors put Find a Local Plantronics Supplier search on their home page?” Obviously ‘Plantronics’ being relevant to the Plantronics website, not wishing to add Plantronics to a BT site! End-users simply don’t associate with the word partner / reseller anywhere near as much as they do with ‘local supplier’.

Powered by Conjungo’s ‘Find a Partner’ facility will appeal to vendors of all sizes with multiple channel partners. It offers a low-cost solution to the hassle of managing an up-to-date channel list on your website. The administration involved in creating and managing a list of resellers with detailed information about each partner can be difficult and time consuming. With Conjungo’s ‘Find a Partner’ feature we can dramatically improve the level of information you offer customers about your partners, enabling you to concentrate on sales activities rather than administration.

More often than not, customers go to your channel webpage to quickly find localised resellers. They want basic information such as partner status, vertical experience, or services supplied, but they don’t want to trawl through pages of A-Z listings to get there. By using keyword searches, such as those used in Conjungo, you can tailor the results to the queries, providing a better service to your potential buyers.

With the ‘Find a Partner’ service Conjungo publishes relevant information about channel partners on the vendor’s own web page. The data can be formatted to accommodate most website designs and layouts and, apart from a small ‘powered by Conjungo’ icon that can be placed anywhere on the page, it will look like your own database. The search criteria can be tailored to suit your users’ particular needs.

 

Campaign Services

 

Conjungo and its vendor community share the same unique objectives for the Channel – that is, to generate more revenues. To achieve these objectives, vendors provide their Channel Partners with MDF funds to generate more revenues through the use of various marketing campaigns. Both vendors and channel want more leads and they want to be able to measure the success of the leads generated. It’s about generating the leads and the lead to sales conversion rates, which actually determines true ROI. Conjungo2Market provides an open platform to enable our vendors and their channel to do this in a cost effective way.

• Predefined Marketing Campaigns built within your Brand guidelines & targeted to deliver maximum impact.

• Simple and easy for your Resellers to co-brand, execute, manage and measure results through CRM (not just delivery statistics like other systems).

• Gives Vendors visibility of Reseller pipeline and the capability to measure ROI (the system doesn’t stop at e-mail delivery statistics like others, it gives full lead management & lead tracking to your Reseller Partners)

• Measure & Monitor Reseller performance and make management decisions based upon tangible results from lead to sales conversion rates (training or incentives may be required)

• Ideal for Alliance campaigns with more than 1 x Vendor

• Capability to add the Vendors End-User Database to the tool and give their Resellers access to the data through a concierge service.

• Improved use of MDF funds in the Channel. It’s the 80:20 rule, 20% of the Reseller Channel has the resource and expertise to engage with the Vendor, to build and execute on Marketing plans leveraging Vendor MDF. The other 80% of the Resellers don’t have the expertise or resource so their acquired MDF / Co-op goes to waste, or the other 20% of the Channel benefit. Sometimes the Channel MDF is diverted back to the Vendor to support sales bottom line. By providing easy, self-service campaigns, the uptake across the Channel Partners is improved and the MDF distributed more widely, improving breadth of leads across the Channel community and geography.